NXTP is a company that provides corporate innovation services. They detect new business opportunities and help make things happen, move forward, occur, transform reality.
The brand redesign sought to represent its differential values: Career, Professionalism, Kindness, Honesty, Networking.
One of our challenges about naming was to redesign the NXTP brand to visually help them with the phonetics and get named as they wanted. We managed to make NXTP the container brand of its business units and we developed a visual identity system for each one.