Where less is more and more never ends.
Menos es mas is an International Branding Company, based in Buenos Aires, New York and Madrid, with a network of Partners globally. With over 30 years experience, we develop and position identities for international and local companies and destinations.
membranding
Gustavo Stecher, Founder & CEO
Gustavo is a Global Branding Specialist and Graphic Designer from Buenos Aires. He founded Menos es Mas in 1997, a studio that develops branding and image strategies for different clients in Argentina, Latam, USA, Canada, France, Germany and Spain.
In 2002 he founded Nobrand, a company that transformed the Argentine identity into a product. He currently manages consultancy and branding for corporate clients and institutions internationally. In 2009 he won the national contest for the Argentine Bicentennial brand. In 2010 he created the first official coin ever designed by a branding studio in Argentina’s history: the current 2 pesos coin.
Watch his 2015 TEDx on Building Collective Regional Identities.
Partners
Gerardo Blumenkrantz
Academic Creative Partner
Gerardo is the Creative Track Director at The City College of NY/CUNY’s Master’s in Branding + Integrated communications. As a creative consultant, he has worked for creative powerhouses like Fallon NY, Comedy Central, Strawberry Frog, 360i, and JWT, among many others. As a full-time art director, he worked at Ogilvy NY, McKinney, kirshenbaum bond + Partners and SS+K.
Alexis Estiz
Sonic branding and audio Partner
Alexis Estiz is a music composer for Film, TV and advertising. Founder of Pickle Music, with studios in New York, Buenos Aires and Madrid, he has been awarded with major distinctions in the industry, including Grand Prix at Cannes, Best of Show at One Show, Clio Awards, Black Pencil at D&AD and 8 Ascap Awards in USA for best music in Film and TV, as well as nominations for one Grammy and 2 Emmy Awards.
Camila Stecher
Strategy & Content Director
Camila is a Graduate and Professor of Letters from the University of Buenos Aires, with an orientation in the field of Linguistics, in which she specializes as a researcher. Since 2012 she has been part of the Menos es Más team as Chief Content Officer.
Edgardo Regatky
Strategy Partner
Edgardo is an Argentinian architect that accompanies corporations, institutions and cities in designing strategies with potential for exponential growth, open and collaborative business models. For the last 20 years he directed consulting projects with funding from private investors, countries and multilateral organizations.
Anne Ravanona
Diversity & Inclusion Business Partner
Anne Ravanona is Founder & CEO of Global Invest Her, an ecosystem and community for early-stage women entrepreneurs that demystifies funding and helps them get funded. Her mission is to help get 1 Million Women Entrepreneurs Funded by 2030. A dynamic and passionate women’s activist with over 28 years’ experience in global business, she is a TEDx Speaker, Head of the EU Delegation to the W20 and Past President of the Prix Simone Veil de la République Française for President Macron of France.
Team
Renata Kándico, CCO
Associate Director
Renata is a graphic designer specialized in project management for design, branding, and visual identity systems. For the last 15 years she has directed interdisciplinary teams and generated spaces for collective work. Besides her professional endeavours, since 2005 she is Graphic Design Professor at the University of Buenos Aires.
Daniel Finkelstein, CFO
Administrative Director
With technical training and background, he has always worked in corporate management and administration, coordinating operational areas. Since 2015 he has been part of the MeM Branding team as Chief Financial Officer.
Roxana Wechsler
Account Manager
Roxana is an architect and graphic designer, graduated from the University of Buenos Aires. She was coordinator of the design team at the University Extension secretariat of the Faculty of Architecture, Design and Urbanism (UBA) and professor of Graphic Design for ten years. Since 1990 she has worked continuously on visual communication projects.
Genoveva Iturrioz
Project Manager
Gabriela Raidé
Head of Content
Lucía Menéndez
Social Media Content Creator
Juan Pablo Cambariere
Senior Designer & Editorial Expert
Santiago Abete
Senior Designer & Branding Expert
Santiago Oliveto
Designer & Branding Expert
David Toledo
Designer & Social Media Specialist
Sol D´Oliveira
Graphic Designer
Federico Witzel
Multimedia Designer
Diego Soriano
Graphic Designer
Juan Eneas Contsomanolaki
Graphic Designer
Leo Spinetto
Web Designer
Agustina Ugobono
Graphic Designer
Catalina Insúa
Copywriter
Gloria Vaccarezza
Communications Manager
Red RurAll / Oliete / Molina de Aragón – Alto Tajo / Sepúlveda / Chiclana de Segura / Estercuel
Mention for Graphic Design and Visual Communication | 9th Ibero-American Design Biennial (2024)
Aeropuertos Argentina
Gold Eikon for Corporate Identity Communication | Eikon Awards (2024)
Portas
Seal of Good Argentine Design for Branding (2022)
Pinturas misioneras
Seal of Good Argentine Design for Branding (2022)
Litera
Selected | 8th Ibero-American Design Biennial (2022)
4i Digital
Seal of Good Argentine Design for Branding (2021)
Rex
Seal of Good Argentine Design for Branding (2021)
Bariloche City Brand
1st Prize City Image – UCCI ex aequo | 7th Ibero-American Design Biennial, Madrid (2020)
Mention for Design and City | Madrid City Council, 7th Ibero-American Design Biennial, Madrid (2020)
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Copa Airlines / “Booking Mobile” Campaign
1st Prize | Marketing Awards (2017)
Copa Airlines / Website Design UX-UI
Finalist | Marketing Awards (2017)
Menosesmas / Hit Cowork (2016)
Mention | CMD Award (2016)
Vos y la Energía (YPF Foundation)
Clap Award | Best Illustrated Book (2015)
Clap Award | Best Graphic System and Miscellaneous (2015)
Selected | 3rd International Biennial of Design, Madrid (2016)
1st Prize | YPF Internal Contest (2015),
Declared of Educational Interest by the National Ministry of Education (2015)
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Vuenoz
Finalista Premio CMD (Centro Metropolitano de Diseño) 2015
IdBrooklyn
Winner | Fiscal Sponsorship
Winner | Kickstarter Campaign (2014)
Approved by the President of Brooklyn
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Proyecto Identidad Argentina (IDArg)
Declared of Cultural Interest by the National Department of Culture (2012)
Selected | Taschen, Top 10 Branding Projects in the World (Logo Design)
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IdBerlin
Winner | Berliner Projektfonds Kulturelle Bildung Fund (2012)
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Argentine Bicentennial Brand
1st Prize | National Design Contest (2009-2010)
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Book Competitions SCA
1st Prize | “The Best Printed and Edited Books in Argentina,” Argentine Chamber of Publications (2009))
YPF Serviclub
1st Prize | Private Contest for Serviclub YPF Catalog (2006)
Heraldry for Malvinas Argentinas, Buenos Aires
3rd Prize | Design Contest (1998)
Sadaic Brand
1st Prize | National Design Contest (1988)
3rd Prize Poster | International Congress of Authors and Composers (1988)
Argentinian Bicentennial Brand (2011)
Selected by Taschen as one of the 10 best branding projects worldwide in Logodesign
IdArg / Nobrand (2008)
Selected by Taschen as one of the 10 best branding projects worldwide in Logodesign
OLU, New York (2007)
Contagious Magazine, Londres (2005)
La Nación Journal, Buenos Aires (2005)
SCA Magazine, Buenos Aires (2004)
Comm Tools Magazine (2003)
Mediokilo book, Asunto impreso ediciones, Buenos Aires (2002)
El Cronista Journal, suplemento diseño, Buenos Aires (1999)
SCA Magazine, Buenos Aires (1999)
IdArg
Selected by the Association of graphic artists, AIGA, for a two-month exhibition in its New York headquarters.
National Bookfair, Santiago de Chile.
Argentinian consulate in Berlin.
Argentinian consulate in Nueva York.
University of Pelotas, Brazil.
“Industriargentina” exhibition, University of Buenos Aires (2004).
“Industriargentina” exhibition, Mayor University, Santiago de Chile (2005).
IdBerlin
“Berlin-Buenos Aires 20 years of fraternity” exhibition, CMD, Buenos Aires.
DMY Design Festival, Berlin.
MEMStudio
Design retrospective, Ethos studio (1990).
“Arte al plato” exhibition, Recoleta Cultural Center (2003).
International Congress of Design, Dardo Rocha Passage, La Plata (2004)
ARGdis
Chile (2006)
Tokio (2007)
Milan (2007)
Partnerships
Clients
Architecture
P2BE
ABV
AG3
Agrisal
Antipodas
Argentina 2000
Arpad Baksa
B&M
Basilica Lujan
BJC
Centro de Justicia de Santiago
Concursos SCA
DiStefano
Estudio Rosellini
Floreal
Habitology
IDC
Mi Refugio
MiQUBO
Paolini
Parysow Arq.
SARANY
Strada
Tawarc
Verdes Aires
VS arquitectos
Art & Culture
AISSS
Furia
Museo de la Legislatura
Bio-Tech
Eglé
I4
City Branding
Bariloche
Berlin
Bicentenario
Catamarca
Godoy Cruz
ID Brooklyn
Recoleta
Río Negro
Salta
Culture & Education
Alonso
Argentina hoy
AUHJ
Bond Center
British Embassy
Brooklyn Book Festival
CAI
Cátedra Tony Díaz
Cazacuentos
CCEBA
City Arts
CMHR
Correo Argentino (sellos)
Danzarea
Democracia (30D)
DesignConnection
El Ángar
Gramo Danse
IDEA
Indra Mantras
Innovativa
Integración Digital
Ivy
MateriaBiz
Mundos Music
Museo Judío de Buenos Aires
Nathan Hilu
New Stage Theatre
Parmenia
PDA
Peces
Personal Music
Present Future
Reciba
Sanguinetti
Tecnopolis
TEDx
Unlock
UNSAM
UP
WAM
Xielo
Education
BIC
C3
Eseade
The City Collage NY
Vos y la energía
Energy
Barrick
Grupo Terra
Serviclub
Exxon
Financial Services
Banco de la Pampa
Cardnet
Interbanking
Interfacturas
Juniper
Mozper
NXTP
Food & Drinks
Brew Sisters
Cabaña Valle Azul
Carrot
Cassis
Celisioso
Chungo
Coca Cola (stevia/IPC/Bonaqua)
Natura Foods
Noon
Santa María
Savida
Taboon
Taboonete
The Picnic Basket
TLV
Government
70 years together
Health
FoHH
Food Nation
Healthy CUNY
ICBA
List
Industry
Galt
Mobility
Copa Airlines
Mercedes Benz
Non profit
AJC
Cover or Covid
Día Limud
Embracing Diversity
Fundación YPF
Pharma & Cosmetics
BIU
Celerest
Ícono
Montebio
Prodermic
Quimvetsa
Sepia Beauty
Professional services
Admirable
Apartamentaria
ATP
Bayton
Board Packager
Boschetti
Colonia Seguros
Earnest Research
Elitemagna
Glanc & Page
Global Invest Her
Grandata
GRR
Happy Waiting
Herstell
HIT
Insitum
Pagano
Patricelli
Portas
ROI
SocialGoodRelations
Think Thanks
Wolap
Zetech
Retail
Abastia
AMP
Beaba
Bompras
Duty Free Shop
Froz
IskinSisters
MIT
Naomis & Co
NoBrand
Open Office
Perramus
Rex
Ribeiro
Sommier center
TTC
Vitalcan
Technology
Iafis
QB9
Satellogic
Segundo Hogar
Shopear
SIAL
Sizung
Solfis
Vuenoz
Tourism & Hospitality
Rochester
Vitrum Hotel
Cocktail Tour