We developed a large-scale identity project for Salta city, based on a strong collaborative work that gathered citizens from every social group. People got together with the goal of defining the main highlights that make Salta what it is, in order to get every single citizen represented. The design team then transformed this collective work into a city brand and an inclusive iconographic system.
Red de ciudades creativas, Ministerio de Cultura de la Nación. Equipo de la Secretaría de Cultura de la Ciudad de Salta.