The finest Argentine identity synthesized in a complete collection.
From the tango to Che Guevara and from the obelisk to the empanada, argentine identity is a complex concept that is constantly evolving. Its interior expresses, with a varying degree of force, a multi-colored set of originating icons of history, art, geography, cuisine and tradition.
“idarg, argentinean identity,”, was declared to be of cultural interest by the Secretary of Culture of the Nation and was selected as a case study of the best branding projects by TASCHEN, for its book Logo Design.
The project was designed by a multidisciplinary team with the objective of presenting Argentina from a different angle. Through the analysis of argentinean identity, the visual manifestation resulted in a repertoire of icons that synthesize and communicate the idiosyncrasies of the national self.