Rex

Rex is a supply chain for a wide variety of products designed for comfort. It is a brand with a long history and well recognized.
The search for a new identity for Rex consisted in transferring the value built in the paint shops to the rest of the product categories that it commercializes, taking the digital world as an enhancer of its actions.
The logo redesign and the new iconography were made maintaining the same values ​​that have always distinguished the company: honesty, austerity and excellence.

Managing Director
Gustavo Stecher

Client :
Rex
Country:
Argentina
Date:
2020
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