YPF Luz
YPF is an Argentine company dedicated to the exploration, extraction, refining, distribution, and production of electric energy, gas, oil, and related products. It is one of the largest companies in Argentina and the biggest oil company in the region, with both public and private ownership.
At Membranding, we worked on expanding the Visual Identity System for YPF Luz, one of its business units. In addition to broadening its graphic identity, we supported them in creating and producing various internal and external materials where the new system was implemented. We also created a series of animated videos presenting safety guidelines to instruct visitors at the company’s wind farms.
Additionally, we collaborated with them on creating a campaign to internally introduce a project on institutional values that they had developed. This process included producing merchandise, screen backgrounds, and other materials that helped reinforce and position this initiative.
At Membranding, we worked on expanding the Visual Identity System for YPF Luz, one of its business units. In addition to broadening its graphic identity, we supported them in creating and producing various internal and external materials where the new system was implemented. We also created a series of animated videos presenting safety guidelines to instruct visitors at the company’s wind farms.
Additionally, we collaborated with them on creating a campaign to internally introduce a project on institutional values that they had developed. This process included producing merchandise, screen backgrounds, and other materials that helped reinforce and position this initiative.
Design
Membranding
Brand Director
Gustavo Stecher
