Communicating and transferring knowledge is much more than just showing a product: it is an integral and holistic development in which many actors participate and that is based on the critical processing of information, before, during and after the materialization of the support that will display what is intended to be communicated .
The main characteristic of our time is the huge flow of information available about any subject and the access to this information is instantaneous, massive and free. That is why the intentional cut out of the information that is published or displayed must be clear, democratic, honest and must dialogue continuously with the reality of the society to which it belongs. Making that cut out -and taking it to a successful result, equidistant from the needs of the author and the industrial process that will turn that thought into a consumable object, is an interdisciplinary, specialized and grupal job, because when an idea is brewed in a team, enthusiasm, creative inspiration, euphoria, energetic magic, connective sense and collective union turn up. Nothing is casual, all parts are connected.