Membranding continued its collaboration with the City College of New York, this time developing the brand identity for Hi, the Humanities Internships Program of the Division of Humanities & the Arts. The program is designed to support students in their professional development, strengthen their pathways, and create real internship opportunities.

The main challenge was to craft an identity of its own within a long-established institution, one capable of reflecting the program’s artistic and creative spirit without losing its connection to CCNY.

From that tension emerged the flower as the central element: a visual metaphor for the flourishing of the students and their journeys, as well as of the program itself. The institutional solidity of CCNY’s typography was paired with something alive and inspiring, bringing tradition and creativity together.

The result is a flexible, adaptable graphic system, able to grow alongside the program and to show, in every application, the creativity and dynamism that define it.